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Over the past year, I have personally seen a huge influx of new bloggers in all of the Facebook blogging groups I belong to. Internet users rely on certain thought leaders and are more likely to visit your blog if you collaborate with such leaders effectively. Oh, and one thing: make sure when you delete a post, you search for broken links in your site. Even if blogging is not the main marketing tool employed by certain marketers, many of them do utilize it to improve their company’s standing in the market. Be patient follow the rules and SEO will work even if it takes some time. These all may sound great to you. I am grateful and amazed at the growth when I look back, but while it is happening it is hard to appreciate. Starting an Inbound Program. You can think of it more like hundreds of thousands of people opening an ice cream shop all next to each other in the middle of the desert, and hoping that someone just happens to be walking through it, and then amongst the unlimited number options, chooses yours and walks in. Sound like a challenge? Wise words thanks. Thank you for visiting! I’m just saying. You can follow the above technique for all types of blog posts and get an idea of what your competitors are publishing and what Google prefers to show in their top positions for that topic. For me, I don’t mind the sandbox at all. Track Maven found that the most social shares and comments occurred between 9 PM and midnight EST. In 2017, bloggers spent 39% more time on a typical blog post than they did in 2014. Almost everyone who starts a new website for the first time asks this question: How long does it take before […]. I think I will. The most tangible way to link your business to a buyer’s need is to show the awesome results similar companies get when they choose your products or services. If you are a B2C company, a blogging frequency of about one post in three days can increase over four times the leads you get through your blog compared to posting once every week. I also agree with you that one has to do her own style at her own pace, then improve. I love posts like this, the type that makes you say “Duh, why didn’t I think of that”! The likelihood of blogging forming a part of the marketing strategy is even greater in B2B commerce than it is in B2C. Thank you for reading. It is not just small businesses that rely on the benefits of blogging. These content production numbers are far from astounding. And this is a stat from 2013. Here are a couple other specific findings: TOFU posts (lighter articles around Internet trends and business-related subjects), deep tactical ones (in-depth comprehensive posts), infographics and slideshares receive the majority of traffic. This is assuming that you’re publishing high quality content consistently, and you’re out there building backlinks to those articles. The average word length for a blogpost found in the first 5 positions of Google was aprx1800 words. They also can’t provide the kind of targeting content marketing can. After you’ve attracted about 1,000 visitors, you should focus on writing high-quality blog posts for your audience. Your email address will not be published. It turns out that once you have built a reasonably strong archive of posts, traffic … Long, unique and valuable content is the real asset of a website which also increases the selling price of a website or blog. Let’s look at the two major traffic sources for blog content – search engine visibility and social networks. Your website’s organic traffic and leads are significantly impacted by your posting frequency. © 2020 HOSTINGTRIBUNAL ALL RIGHT RESERVED, According to Statista, there were an estimated 173 million blogs in the world in 2011. This question can really depend! I’ve been working on steadily building more and more content. I’m here via Susie and I will DEFINITELY be back–I’m brand new to this world and have a LOT to learn! Or, they might like multiple 300-word short blog posts every day. yet I’m not going to quit. Their 25-day email course resulted in 18,185 signups in 6 days. Your post inspired me to “find my own voice” and enjoy my uniqueness. Whichever domain route you choose, it's key that blog visitors can easily access your core website pages, whether that be through the main website navigation still appearing when viewing a blog, or strategic use of calls-to-action (CTAs) that direct blog visitors to specific pages of your website. In fact, the site you’re reading right now had a traffic boost of about 20% after deleting over 200 posts from 2014 or earlier, all of which had no worthwhile links and no sustained traffic. You deserve it! Send email to your list when you have a great blog post you want to share. (Source: Responsive Inbound Marketing, Orbit Media). Other traffic methods, like social media and community sites, are essentially instant. They get frustrated and quit. I’ve seen successful blogs that post three times a day, and I’ve seen equally successful blogs that post once or twice per week. Ask for comments to encourage engagement and interaction. An important goal of content marketing is to be discovered by search engines. Or you can follow me on Bloglovin here. . It turns out that once you have built a reasonably strong archive of posts, traffic jumps up substantially. devotes significant time every month to updating its old blog posts. Hiring a team of quality writers is essential for sustaining this schedule in the long term. Welcome to blogging! My only question is, will it be yours? That is what blogging is all about but no one is searching for what Elena had for supper or who she met up with. This fact is a good reminder that simply stuffing your content with keywords is not enough. Pinterest is easy! The majority of them will never see a single visitor aside from themselves and friends and family. . . So, in this case, the length of a post depends on the ‘source’. My first blog was work-based which focused my subject matter, but this time round I’m more comfortable in my own skin to feel out my niche. He is the co-founder of NP Digital and Subscribers. Regular communication is important for any business, and even more so for content marketing teams that want to remain flexible and respond quickly to changes in the business environment. Not Personal. Or, take a more drastic step, like Buffer and stop publishing completely for about a month. Second, I believe blogging is a marathon, not the 100 metre dash. However, a year after the campaign, the organic traffic had grown to somewhere around 2,500-5,000 weekly visits. I really love the structure of this article. In 2 years, the blog had 333 published posts touching the 300K visitor mark. I’m at 600! Then, tweak your strategy to include either more promotion or more high-quality writing (as defined by you). People might prefer 280 characters of Twitter or hashtags of Instagram for much of their online communication, but the longer form of content is far from dead. Thank you! And, they also increased their SlideShare views by 380%. May – 60. Some are going to die off and get no traffic, while others will hit trending topics and get a lot more than your average traffic. Several times (3 to 10 posts) per day – This was a definitive strategy to start a blog back in 2005-2010. It’s not new knowledge that people’s attention spans have decreased. Awesome post you solve my biggest query,that I always asking in some forum but after reading your article I am sure SEO needs some certain time to give results..and for getting good results from SEO we have to write a more compelling article and also we have to create some quality backlinks that help us in Ranking on first position… The pertinent indication from all these studies is that consumers rely overwhelmingly on blogs. I hear you! found that the average lifespan of a post on social networks (Twitter, Facebook, and Instagram) is less than a day. This ties in neatly with the earlier points about the length of top-ranking blog posts on Google. I love your style Leanne! There’s so much that you need to do when it comes to a savvy content strategy. In three short years, her blogs have amassed more than 4 million pageviews! But, you shouldn’t blindly publish multiple substandard posts every day or every week. But, the explosion in content creation by new blogs led to, Your website’s organic traffic and leads are significantly impacted by your, In the past, I’ve found that posting one more post per week, increased traffic at KISSmetrics by 18.6%. I actually welcome the challenge. Years?”, The universal answer to these questions, of course: it depends. You can cover updates in your industry by curating stories from reliable sources. New sites take awhile before starting to rank in Google (usually 3 to 6 months, sometimes up to a year). People want to check them out. Before we start let me clarify from the beginning that blog post length alone, is NOT a Google ranking factor. That’s about 1,600 to 2,000 articles per day. Google — and humans who frequent your website and/or blog — love content sources that are consistent with their publishing frequency. The answer is not popular but it is simple: create more content. But the problem is, these are short-term solutions to getting traffic. https://alphainvestors.com/reasons-why-your-page-isnt-ranking/. SEO traffic takes a long time these days as you said. That will save me a lot of time and help me focus on my writing more. But first, let us look at the major search engine Google’s stance on publishing frequently. Your email address will not be published. Similarly, GrooveHQ is using its high-quality blog for sharing its journey to $500,000/month (their earlier goal was $100,000, which they achieved). I know from experience that is much more difficult to create long content and at the same time maintain your publishing schedule so here are some tips to consider: What is your take on the optimum word length of a blog post, do you agree with the research findings and my recommendations?